Great article with Warby Parker co-founder Neil Blumenthal explains why he believes community managers are the new brand managers, primarily because it’s the little things
This storify from myCMGR is top notch – #CMGRHangout presents: Let’s Talk Influencers (with images, tweets) · myCMGR Addresses loads of questions about influencers –
“All it amounts to is play-acting. But how invaluably interesting to have one’s knowledge of human psychology enriched in this way.” – Kierkegaard Like so
Must read: The Danger of Letting Monsters Pass as Internet Trolls.
A Manifesto for Building Relationships in the Digital Era – Brian Solis A Manifesto for Building Relationships in the Digital Era by @briansolis & @gapingvoid
10 reasons people don’t care about your content Spewing blog posts, updates, and tweets without regard to your target audience or the channel you use
Don’t Feed the Haters: The Confessions of a Former Troll To defeat the troll we must understand the troll. Lesson one: never feed a troll.
Don’t Feed the Haters: The Confessions of a Former Troll To defeat the troll we must understand the troll. Lesson one: never feed a troll.
Honey Maid responds to negative comments about their “wholesome” ad campaign, which contained pro-LGBT and other diverse families, by having artists transform the negative comments
“While there are many aspects of community management, determining what is valuable for community managers to work on is key” – Jason Hibbets ROI is