Lessons Learned From HMV’s Very Public Twitter Meltdown
Lessons Learned From HMV’s Very Public Twitter Meltdown
Great article reiterating the very important theme of security around social media. (little bit of hootsuite advertising, but hey – they have a good product).
Employees are in desperate need of social media training: on everything from the nuts and bolts of tweeting and posting to how to leverage social media for business strategy. And, more often than not, resistance still comes from the top–senior executives who think Twitter is just a distraction for sharing snapshots of lunch, not a tool for courting clients and building the customer base.
Srsly.