04
April
2014

Honey Maid responds to negative comments about their “wholesome” ad campaign, which contained pro-LGBT and other diverse families. Or what shall be forever known as “The best response to negative youtube comments of all time” (at least so far). (Source: https://www.youtube.com/)

09
January
2014

While there are many aspects of community management, determining what is valuable for community managers to work on is key Jason Hibbets ROI is often a tricky thing in Community Manager land, being VERY clear about what you’re doing and how you’re tracking success/fail is so important. More great stuff for 2014 from Jason Hibbets […]

23
May
2013

The Metrics Conundrum: ROI & the Community Manager

Yesterday I went to the Community Manager unconference and it got me thinking about metrics and ROI. While it’s difficult to guess which metrics will work best for someone else’s company, especially without knowing the specific business goals for the team, I pulled together some thoughts about potential business goals for a community/social media team […]

07
May
2013

NextImpression: 3 Ways to Build a Brand Around a Community | A Debrief of the GetSatisfaction Customer Success Summit

NextImpression: 3 Ways to Build a Brand Around a Community | A Debrief of the GetSatisfaction Customer Success Summit nextimpression: Last week, at GetSatisfaction’s inaugural Customer Success Summit (May 2, 2013) in San Francisco, I received my regular reminder that I live in this tech bubble called the Bay Area. I was speaking with a […]

01
May
2013

A Year Away from the Internet – Must Read

A Year Away from the Internet – Must Read Great recap of Verge blogger Paul Miller’s year away from the Internet. Excerpt: “I’d read enough blog posts and magazine articles and books about how the internet makes us lonely, or stupid, or lonely and stupid, that I’d begun to believe them. I wanted to figure […]