Patron Case Study: Building Online Community and Engagement' target='_blank'>
Myth of the Page Fold' target='_blank'>

Impending information Armageddon, social media and the Internet’s infinite memory.

August 18, 2010 / By / Post a Comment
Google CEO Eric Schmidt with doom, doom, doom: “I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time,” he says. He predicts, apparently seriously, that every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to […]

Marketing &Community: Wonder Twin Powers Activate!

July 31, 2010 / By / / Post a Comment
Great article on the Harvard Business Review about community management, quoted: A community manager acts as an ambassador for your organization, whether that person is an employee or contracted to manage your social web presence. A good community manager gives a human form to the faceless corporation.“ – David Armano in Fire Your Marketing Manager […]