Marketing &Community: Wonder Twin Powers Activate!

COMMUNITY MANAGEMENT
View
July 31, 2010 / By / / Post a Comment
Great article on the Harvard Business Review about community management, quoted: A community manager acts as an ambassador for your organization, whether that person is an employee or contracted to manage your social web presence. A good community manager gives a human form to the faceless corporation.“ – David Armano in Fire Your Marketing Manager […]

WHAT IS YOUR FAVORITE INANIMATE OBJECT?

THOUGHTS
View
July 27, 2010 / By / Post a Comment
My autographed Yoshitomo Nara Pup-In-A-Cup toy 🙂

The superpower of translating between different groups

COMMUNITY MANAGEMENT
View
July 26, 2010 / By / Post a Comment
“It is not being in the know, but rather having to translate between different groups so that you develop gifts of analogy, metaphor, and communicating between people who have difficulty communicating to each other.” –  Ronald S. Burt From his great research on networks and social capital (via @howardrheingold)

Online Community and You

COMMUNITY MANAGEMENT
View
July 26, 2010 / By / / Post a Comment
Just read Dawn Foster’s lovely reminder for all Community Managers: Members Notice Everything and it’s so very true. No matter how buried the leak, small the change or minor the bug, your members will notice. Especially the passionate ones. Once you let the cat out of the bag, the information is public. That’s all there […]