May 2013

The Metrics Conundrum: ROI & the Community Manager


Yesterday I went to the Community Manager unconference and it got me thinking about metrics and ROI. While it’s difficult to guess which metrics will work best for someone else’s company, especially without knowing the specific business goals for the team, I pulled together some thoughts about potential business goals for a community/social media team […]

May 23, 2013 / By / , , / Post a Comment