23
May
2013

The Metrics Conundrum: ROI & the Community Manager

Yesterday I went to the Community Manager unconference and it got me thinking about metrics and ROI. While it’s difficult to guess which metrics will work best for someone else’s company, especially without knowing the specific business goals for the team, I pulled together some thoughts about potential business goals for a community/social media team […]

07
May
2013

NextImpression: 3 Ways to Build a Brand Around a Community | A Debrief of the GetSatisfaction Customer Success Summit

NextImpression: 3 Ways to Build a Brand Around a Community | A Debrief of the GetSatisfaction Customer Success Summit nextimpression: Last week, at GetSatisfaction’s inaugural Customer Success Summit (May 2, 2013) in San Francisco, I received my regular reminder that I live in this tech bubble called the Bay Area. I was speaking with a […]

01
May
2013

A Year Away from the Internet – Must Read

A Year Away from the Internet – Must Read Great recap of Verge blogger Paul Miller’s year away from the Internet. Excerpt: “I’d read enough blog posts and magazine articles and books about how the internet makes us lonely, or stupid, or lonely and stupid, that I’d begun to believe them. I wanted to figure […]