Sad to miss Randy Farmer and Bill Johnston at the San Francisco Online Community Meetup Group meet-up tonight. If you’re around SF and looking to chat about social media, community and more – you should check it out! (You can also attend in Second Life).
Patron Case Study: Building Online Community and Engagement Wayne Chang describes a fantastically well put together online community outreach and engagement campaign by Patron Tequilla’s Patrón Social Club initiative. Key takeaways: Make it exclusive (and fun) and reward your biggest fans with high quality events that you video tape and share online (rinse, repeat).
Myth of the Page Fold Fantastic article (with loads of data) debunking the “no one reads content on a website below the fold” myth.