Great article on the Harvard Business Review about community management, quoted:

A community manager acts as an ambassador for your organization, whether that person is an employee or contracted to manage your social web presence. A good community manager gives a human form to the faceless corporation.“ – David Armano in Fire Your Marketing Manager and Hire A Community Manager…

Are business finally paying attention to the differences between community management and marketing? The tension for me has always been there, knowing that what makes a great marketer and what makes a great community manager are less intertwined and more Wonder Twin Powers Activate – when you have both you cannot only make your company sing, but also pay attention when your audience forgets the words to the tune, or needs to switch keys.