Marketing &Community: Wonder Twin Powers Activate!

Great article on the Harvard Business Review about community management, quoted:

A community manager acts as an ambassador for your organization, whether that person is an employee or contracted to manage your social web presence. A good community manager gives a human form to the faceless corporation.“ – David Armano in Fire Your Marketing Manager and Hire A Community Manager…

Are business finally paying attention to the differences between community management and marketing? The tension for me has always been there, knowing that what makes a great marketer and what makes a great community manager are less intertwined and more Wonder Twin Powers Activate – when you have both you cannot only make your company sing, but also pay attention when your audience forgets the words to the tune, or needs to switch keys.

Author

jeska

Jeska Dzwigalski Kittenbrink is a curious & creative generalist, aspiring hand letterer, community manager, mom, cupcake baker, cocktail blogger (Geeks with Drinks) and all around bon vivant. Former day jobs: Second Life, Wikia, Coffee & Power, High Fidelity, CreativeLive. Current day job: Freedome